Our Team

Led by a group of savvy healthcare marketing executives whose synergy and passion deliver results that outperform expectations, we challenge each other, respect one another, and know how to get it done. Collectively, we have unsurpassed pharma, diagnostic, device, and hospital experience, and the kind of understanding and loyalty that comes from years of successful professional interaction.


Susan Flinn Cobian

Sure, Susan’s delivered multimillion-dollar revenue growth to countless clients and is a master of inspiring operational discipline and exceptional service, but what sets her apart is her fierce loyalty, passion, and tenacity. Always ready to hit the ground running, she knows how to get it done.

Susan Flinn Cobian

President and CEO

Head shot: Brian Zandman

Known throughout the “office” as Z-man, Brian is a creative powerhouse with 25 years of experience in creative design and more than a decade of that in the pharmaceutical arena. He has worked on a wide range of therapeutic areas and has the rare ability to pivot from one creative project to another on a moment’s notice bringing fresh insights to everything he touches. Brian's passion for creating beautifully executed, conceptually driven campaigns is matched only by his love for inspiring others to do the same.

Brian Zandman

Executive Creative Director

Head shot of Amy Novak

As our in-house media maven, Amy tirelessly researches opportunities to maximize your media spend across both tried-and-true channels and the latest and greatest technologies. From established products to new product launches across the healthcare spectrum, Amy ensures that we target the right audiences to generate awareness, increase relevance, and most importantly convert customers.

Amy Novak

Media Director


A senior marketing leader, former academic, and entrepreneur with deep agency experience working across B2B and B2C industries, Mark is a man of many talents, all of which will be put to good use at SFC Group. He also has broad healthcare experience, including pharmaceuticals, narcotics, and medical device distribution, as well as a background in fine arts—which might be how he ended up bowling with the famed creator of the Chicago Bean, or as arty types call it, Cloud Gate. 

Mark Rowland

Director of Operations and Client Engagement

Head shot: Jennifer Fry Devault

Regulations, referencing, and PIs, oh my! As a writer, these things can lead to chills of dread; however, Fry welcomes the challenge they pose. With more than 20 years in the industry, 10 of those as a medical editor, she is well versed in the highly regulated world of healthcare advertising. And as a fan of the written word in all its forms, Fry is as comfortable writing long-form product brochures, customer slide decks, and even the odd white paper, as she is writing National Dog Day social posts.

Jennifer Fry Devault

Creative Director

Albon Reid

Albon produces beautiful work. Work that makes you wish you had even an ounce of his talent. As our Associate Creative Director, Albon is in charge of designing websites with a difference, digital assets that drive engagement, and anything else that requires his magic touch. A dream to work with, he brings a wealth of experience to SFC Group and is truly a master of his craft.

Albon Reid

Associate Creative Director


Kristy comes to us with a boatload of experience and the saint level patience that can only come from raising two tiny children while wrangling a full-time job AND a giant dog. Her work is thoughtful, creative, and, dare we say it, darn near perfect. She has that rare combination of talent, speed, and a “never say never” attitude that make her such a valuable team member. 

Kristy Wilkinson

Associate Creative Director 

Head shot: Kate McBreen

Kate is a seasoned advertising account director and marketing consultant with broad experience in pharmaceutical, biotech and healthcare research. An accomplished team leader, she is an invaluable cross-functional partner.

Kate McBreen

Account Director

Head shot: Lara Noel

Lara is calm, collected, and constructive, which probably comes from years of experience launching major pharmaceutical brands and driving large-scale, multi-channel initiatives. But beyond her impressive resumé, Lara’s positivity, unflappability, and firm belief in collaboration are really what make her an effective Account Director and a pleasure to work with.

Lara Noel

Account Director

Head shot: Allison Weakley

With an attention to detail that’s meticulous but not fussy, Allison brings a sense of calm confidence you crave in an account director—especially in a fast-paced environment. Much of this could be attributed to her 15 years of experience managing projects at agencies both large and small. The rest is because of her uncanny ability to be decisive on the fly and willingness to deliver the answers you need whenever you need them.

Allison Weakly

Account Director

Head shot: Kelsey Cellarius

Kelsey personifies nimble coordination, with the proven ability to bring together disparate information on projects, deadlines, and budgets—and rally a creative team to deliver. Equally at home in the fast pace of entrepreneurial environments as well as working with large organizations, Kelsey has collaborated successfully with clients in highly regulated industries, including financial services and utilities, in addition to service providers in the healthcare space and small businesses. She excels at marketing campaign coordination, social media management, and crystal-clear presentations.

Kelsey Cellarius

Project Manager

Head shot: Joe Cunningham

Joe is our master of media and analytics with a technical knowledge of digital advertising tools that is second to none. We rely heavily on his expertise to guide our clients in the direction of the most eyeballs and click-throughs. With experience working on premier brands like Cisco, LinkedIn, and Porsche and advanced capabilities in all of the abbreviations, SEO, SEM, and KPI tracking, as well as Google Analytics and Paid Social, he never steers us wrong. If you want to get on his good side, send him a deep-dish pizza, because he misses it as deeply as we appreciate his talents—which is to say a LOT.

Joe Cunningham

Director of Digital Strategy

head shot: Patrick Jackson

A daring developer and WordPress ninja with an entrepreneurial mindset, Patrick has more than 15 years of experience managing software projects, designing and developing innovative systems, and implementing solutions that improve market share and profitability.

Patrick Jackson

Senior Developer