serious about
healthcare
marketing

Stylized black-and-white illustration of a cool young woman with long hair, wearing a backward baseball cap, large sunglasses, hoop earrings, and a T-shirt featuring bold pink "SFC" text, set against a green background.

“Seriously” is a self-aware, unapologetic agency campaign that calls out hack creative, tired healthcare tropes, and bloated agency thinking — while reinforcing SFC Group’s real strengths: sharp strategy, smart creative, and work that actually works in one of the most regulated categories there is.

This campaign isn’t about becoming something new.

It’s about making it impossible to miss what’s already true.

sfcserious.com

The website is the campaign in motion. From copy to graphics, it’s SFC Group exactly as we are — clear, confident, and impossible to ignore.

Black-and-white stylized punk character with spiky high bun hair, intensely typing on a laptop while sitting on the ground, with a bright pink splash accent on a green background.
Three smartphones displaying bold, playful pages with pink and green color scheme, featuring stylized black-and-white illustrations, punchy headlines like "We get it done.", "A doctor walks into a bar chart.", and "Knock, Knock. Who's there?", emphasizing expertise in brands, analytics, and healthcare marketing.

Creative so killer it needs a black box warning.

MAY BE FATAL FOR THE COMPETITION

Print Materials

Print takes Seriously off-screen and into the wild. From ads to posters to brochures, the message stays clear, confident, and refreshingly free of clichés.

Two-page layout in bold pink and green, featuring humorous healthcare-themed jokes with black-and-white illustrations—one page shows a woman clutching her chest with punchline "You wanna hear a SSO ratio... she had a heart attack at age 40" emphasizing strategy, the other a doctor walking into a bar chart with "A doctor walks into a bar chart" highlighting analytics, both tagged "Serious about strategy/analytics" and promoting SFC Group healthcare marketing expertise.
A cartoon illustration of a distressed lightbulb with a sad face, sweat drops, and a loose filament, paired with bold black text "How many revisions does it take to screw up a light-bulb?" on a lime green circle against a pink background. Smaller text explains SFC Group protects bright ideas, with logo and tagline "Serious about creative".
A black-and-white cartoon illustration of a surprised elderly woman with wide eyes, paired with large black text "Knock, knock! Who's there? mom, don't you remember your daughter?" on a lime green background with pink circle. Smaller text emphasizes unforgettable campaigns by SFC Group, with tagline "Serious about stories".
A black-and-white cartoon of an overweight woman with hair in a bun and butterflies around her dress, looking content, alongside bold lime green text "Your mama so fat..." and white text "she had a heart attack at age 40." on a pink circle against green background. Includes SFC Group message about taking healthcare seriously, with tagline "Serious about strategy".
A black-and-white cartoon of an angry man with messy hair, glasses, and furrowed brows clenching his teeth, beside bold white and black text "I'm no doctor, but I'm losing patience." on a pink circle against lime green background. Smaller text questions agency nonsense, with SFC Group message about brand health and tagline "Serious about brands".
Tap images to view
Five framed posters from SFC Group healthcare marketing campaign displayed side-by-side on a modern office wall with large windows and conference room visible in the background. Each poster features bold pink and lime green colors with humorous black-and-white cartoon illustrations and puns
A cartoon illustration of a distressed lightbulb with a sad face, sweat drops, and a loose filament, paired with bold black text "How many revisions does it take to screw up a light-bulb?" on a lime green circle against a pink background. Smaller text explains SFC Group protects bright ideas, with logo and tagline "Serious about creative".
A black-and-white cartoon of an overweight woman with hair in a bun and butterflies around her dress, looking content, alongside bold lime green text "Your mama so fat..." and white text "she had a heart attack at age 40." on a pink circle against green background. Includes SFC Group message about taking healthcare seriously, with tagline "Serious about strategy".
A cartoon doctor in a lab coat holding a clipboard, examining a collapsing black bar chart with falling pieces, next to large lime green text "A doctor walks into a bar chart" on a solid pink background. Speech bubble explains tracking data performance, with SFC Group logo and tagline "Serious about analytics".
A black-and-white cartoon of an angry man with messy hair, glasses, and furrowed brows clenching his teeth, beside bold white and black text "I'm no doctor, but I'm losing patience." on a pink circle against lime green background. Smaller text questions agency nonsense, with SFC Group message about brand health and tagline "Serious about brands".
A black-and-white cartoon illustration of a surprised elderly woman with wide eyes, paired with large black text "Knock, knock! Who's there? mom, don't you remember your daughter?" on a lime green background with pink circle. Smaller text emphasizes unforgettable campaigns by SFC Group, with tagline "Serious about stories".
Angry cartoon man in suit with red eye, on green and pink background. Large pink circle text "I'm no doctor, but I'm losing patience." with tagline "Seriously. We get it." and SFC Group branding.
View our HCP brochure
Cartoon girl peeking from behind black circle with wide eyes and pink nails. Large text "Knock, knock! Who's there? We are." with "And we're seriously good at what we do." SFC Group logo and "serious about brands" in bottom right.
View our DTC brochure
Cartoon girl with hands over ears looking frustrated, on pink and green background. Large text "Long story short..." with SFC Group logo and "serious about brands" tagline.
View our mini brochure

Video Shorts

The video shorts act as intentional interruptions. Designed as quick, unexpected moments in social feeds, each vignette delivers the Seriously point of view with timing, restraint, and just enough humor to make people stop scrolling.

Couple holding hands walking along a sunny beach shoreline, man in light blue shirt and beige shorts, woman in white dress and wide-brimmed hat, with gentle waves in the background.
A woman wearing glasses and a blue top is focused on typing at a desktop computer in a cluttered office cubicle. She sits at a desk with a large monitor displaying a spreadsheet or calendar application, a keyboard, mouse, and white coffee mug. Stacks of papers and files are piled high behind her, along with pinned notes on the cubicle walls, under fluorescent lighting.
A smiling man with short curly hair and a beard, wearing a dark blazer over a light gray t-shirt and jeans, stands on a dimly lit stage holding a microphone in his right hand. He appears to be performing stand-up comedy, with dark curtains as a backdrop and the silhouettes of audience members visible in the foreground.
A diverse group of eight professionally dressed businesspeople—men and women of various ethnicities—sit around a long wooden conference table in a modern office meeting room. A Black man in a light blue shirt and tie appears to be leading the discussion from the head of the table, with an open laptop in front of him. Others take notes on laptops, tablets, or paper, with documents and charts visible. Large windows provide natural light, a large blank screen is mounted on the wall behind the presenter, motivational posters hang on the side walls, and a pendant light illuminates the table.
An woman wearing glasses and a white lab coat over a light blue shirt sits in a medical or laboratory office, carefully holding a vibrant blue butterfly in her cupped hands. She looks down at it with a focused or surprised expression. The background includes a window with blinds, a computer monitor on a desk, medical equipment, bottles, and papers, under soft natural light.
An older man with white hair, wearing a blue suit, white shirt, and bright red tie, performs stand-up comedy on a dimly lit stage. He holds a microphone in one hand while gesturing expressively with the other, mouth open mid-joke. The background features a brick wall with a partial red circular sign, warm wall sconce lighting, and a small audience seated in the foreground, watching attentively under a spotlight.

Digital Ads

Banner ads extend the campaign into high-traffic moments. Designed to interrupt without overwhelming, they deliver the Seriously message quickly, clearly, and with purpose — no wasted space, and no wasted words.

serious about
media

Promotional

Promotional materials extend the campaign beyond media placements. Greeting cards and t-shirts use humor as a connective thread — turning brand expression into something people actually want to keep.

serious about
you

A stack of overlapping rectangular cards in bright pink and lime green, styled as humorous "This could have been an email..." memes. The bottom card prominently displays "seriously" in bold black and white letters with a large pink circle behind the text. The top card features the phrase "This could have been an email..." in bold black text on a pink circle, alongside a black-and-white cartoon illustration of an angry woman with glasses, furrowed brows, and stress lines, expressing frustration. Additional partial cards are visible in the background with similar bold typography and color scheme.
Two white t-shirts displayed front and back against a dark background. The front of the left t-shirt features the word "Seriously?" in large bold black text centered on the chest. The back of the right t-shirt has a large black circular design with pink and white text reading "We launched a new campaign and all I got was this lousy T-shirt!" alongside a cartoon illustration of a sad-faced girl with pigtails tied in pink bows, large eyes, and a downturned mouth. A small QR code is placed near the bottom right of the circle, and the "sfc group healthcare marketing" logo in pink is at the base of the design.
Two white t-shirts displayed front and back against a dark background. The front of the left t-shirt features the word "Seriously?" in large bold black text centered on the chest. The back of the right t-shirt has a large black circular design with pink and white text reading "We launched a new campaign and all I got was this lousy T-shirt!" alongside a cartoon illustration of a sad-faced girl with pigtails tied in pink bows, large eyes, and a downturned mouth. A small QR code is placed near the bottom right of the circle, and the "sfc group healthcare marketing" logo in pink is at the base of the design.

seriously