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A Culture of Humanity: Why Strengths, Weaknesses, and Authenticity Make the Virtual Workplace Stronger

I didn’t start SFC Group 7 years ago to play nice. I started it because I was done sitting through meetings where big ideas died under the weight of bureaucracy and the only voices being listened to were the loudest ones.

Healthcare marketing doesn’t need more red tape or sugar-coated messaging — it needs sharper edges, bigger truths, and the guts to start campaigns that actually move the needle. It needs leaner teams that can think and move as fast as the market does. I built SFC Group to cut through the noise, revive stale strategies, and prove that, in an industry often forced to play it safe, bold wins.

In honor of 7 incredible years of SFC Group, I find myself grateful for how it all started. As for the future of SFC Group? We’re getting louder. More fearless. More relentless in connecting brands with the audiences who need them most.

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Stop wasting talent — use it

Some people light up when they get to do what they’re truly good at, and that’s where the magic happens. If someone is a genius at turning complex data into clear, compelling insights, let them shine. If that same person struggles with client communication, don’t force them to be the face of the team.

People produce their best work when they get to play to their strengths. When they do, everyone wins — creativity soars, results improve, and the ROI shows up too.

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Collaboration > ego

Weaknesses don’t sink teams. Pretending they don’t exist does. As counterintuitive as it may sound, being upfront about what you’re not great at is a power move. When someone says, “Hey, timelines aren’t my thing. Can someone else take that point while I focus on X, Y, Z?” — that’s not weakness. That’s collaboration in action. And it saves everyone a lot of time.

In a culture that values honesty over ego, weaknesses are just opportunities to let other people flex their strengths.

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Trust the human behind the screen

And then there’s authenticity — the key to virtual culture. When you can’t grab a quick coffee with someone, trust is built in smaller, more intentional ways, like being honest about what you can contribute and what you need.

If someone is excited about a new client or project, let them take the reins and run with it. They’ll bring energy the rest of the team can’t match. But if they’re juggling a sick kid, dealing with a personal loss, or just having a rough week, give them the space and support they need without judgment.

When you trust people to bring their full selves, you’ll build loyalty and connection that thrives through all time zones.

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Work together, win together

When we lean into strengths, own our weaknesses, and show up authentically, something amazing happens. Ideas flow faster, collaboration actually works, and people feel seen even across screens.

I know this works because I’ve built a successful agency around this very idea. Seeing it in action, watching teams thrive and clients reap the benefits, has only reinforced that this kind of “company culture” is what drives better work and creates a team that’s excited to be a part of something great.

Embracing humanity isn’t just a nice idea. At SFC Group, it’s how we win, together.

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