NEW YORK – MM+M has announced its 2025 Pinnacle Awards honorees, and among this year’s distinguished class is none other than Susan Flinn Cobian, President and CEO of SFC Group. The Pinnacle Awards recognize the industry’s most influential leaders — those who have already shaped healthcare marketing in profound ways but are far from finished making an impact.

Now in its fifth year, the Pinnacle Awards honor marketers, strategists, and creative visionaries who have scaled the heights of the industry and still have chapters left to write.

Susan’s inclusion in this elite group comes as no surprise to those who have worked alongside her. A trailblazer in healthcare marketing, she founded SFC Group in 2018 with a simple but radical idea: great creative doesn’t need bureaucracy, bloat, or big-agency nonsense — it needs brains, strategy, and an unwavering commitment to doing things differently. Under her leadership, SFC Group racked up more than 100 industry awards last year alone while redefining what a nimble agency can do.

“I’ve had the privilege of working in this industry for decades, and the one thing I know for sure is that great healthcare marketing isn’t just about creativity — it’s about impact,” said Cobian. “I’m honored to be recognized among such a powerhouse group of industry leaders, and I can’t wait to see what we all accomplish next.”

The 2025 Pinnacle Awards honorees will be profiled in the March-April print edition of MM+M and celebrated at an in-person event on May 7 in New York City.

For more information on the Pinnacle Awards and to see the full list of honorees, visit bit.ly/432mMhT.

About SFC Group

SFC Group is a fiercely independent healthcare marketing agency that cuts through the noise to deliver bold, strategic, award-winning work. Woman-founded, woman-led, and built on the belief that agility beats agency bloat every time, SFC Group brings decades of experience to clients who demand smart strategy, standout creative, and real results. Learn more at SFCGroup1.com.