ImmunityBio is built on the belief that the immune system still has more to say. With Anktiva, the company is bringing a new kind of fight to BCG-unresponsive NMIBC with CIS — one rooted in immune activation, scientific grit, and the refusal to accept “out of options” as the end of the story.
“You Want a Piece of Me?” gave Anktiva a campaign with fight in its DNA. Across print, digital, trade show, and experiential tactics, the work transformed a serious treatment moment into a defiant, memorable message: when bladder cancer comes back, hit back.
YOU WANT
A PIECE OF ME?
TRI IT.
Not an actual patient.
YOU WANT
A PIECE OF ME?
TRI IT.
Anktiva.com
A patient- and HCP-facing website brings Anktiva’s fight-forward campaign to life with clear education, intuitive navigation, and a strong bridge between brand attitude and treatment information.
Banner Ads
Campaign-driven digital banners carry Anktiva’s fighting spirit across the web — driving awareness, reinforcing the post-BCG treatment moment, and inviting physicians and patients to learn what can come next.
Print Ads
YouTube Videos
A series of short-form YouTube videos translates Anktiva’s campaign into snackable digital storytelling.
Sales Training
Sales training materials equip the field with the language, logic, and confidence to carry Anktiva into real conversations.
American Urological Association 2026
At AUA, Anktiva didn’t just show up — it took over, surrounding attendees from airport arrival to exhibit hall engagement with a connected brand experience built to be seen, felt, and remembered.
The Booth
At AUA, Anktiva showed up with more than a booth. It came with a battle plan. The full experience surrounded attendees with the brand’s energy on the show floor, in the convention space, across the city, and even at the airport creating a connected, high-impact campaign that made the message clear: when bladder cancer wants a piece, Anktiva is ready to answer.
TRI-Force Game
The Tri-Force Game turned Anktiva’s MOA into something physicians could actually play through. Fast, visual, and rooted in the brand’s fight-forward attitude, the interactive experience invited attendees to engage with the three immune forces behind the story making the science feel less like a lecture and more like a call to action.
Memory Token Experience
The memory tokens turned booth engagement into an act of recognition. Attendees dropped a token into a box to trigger a donation on their behalf honoring the fight of their patients while extending the Anktiva experience beyond brand interaction into something more human, purposeful, and memorable.
Interactive Kiosk
Convention Space
The convention signage extended Anktiva’s presence beyond the booth, surrounding attendees with the campaign’s unmistakable attitude as they moved through the AUA space. Bold, consistent, and impossible to ignore, the signage kept Anktiva in the path of physicians again and again, turning the broader convention environment into part of the brand experience.
Vehicle Wraps
The vehicle wraps took Anktiva’s ˝piece of me” energy out of the convention center and onto the streets. Buses and taxis became moving media moments, bringing the campaign’s message into high-traffic spaces and making Anktiva feel like it had taken over the city, not just a booth.
Airport Signage
The airport placements gave Anktiva the first word and last impression. By meeting physicians as they arrived for AUA and again when they headed home, the campaign extended the brand’s voice beyond the convention center, turning travel time into brand time and making Anktiva feel impossible to miss.
Awards won:
2026: Fingers crossed!
