serious about
healthcare
marketing

“Seriously” is a self-aware, unapologetic agency campaign that calls out hack creative, tired healthcare tropes, and bloated agency thinking — while reinforcing SFC Group’s real strengths: sharp strategy, smart creative, and work that actually works in one of the most regulated categories there is.

This campaign isn’t about becoming something new.

It’s about making it impossible to miss what’s already true.

sfcserious.com

The website is the campaign in motion. From copy to graphics, it’s SFC Group exactly as we are — clear, confident, and impossible to ignore.

Creative so killer it needs a black box warning.

MAY BE FATAL FOR THE COMPETITION

Print Materials

Print takes Seriously off-screen and into the wild. From ads to posters to brochures, the message stays clear, confident, and refreshingly free of clichés.

Tap images to view
Five framed posters from SFC Group healthcare marketing campaign displayed side-by-side on a modern office wall with large windows and conference room visible in the background. Each poster features bold pink and lime green colors with humorous black-and-white cartoon illustrations and puns
A black-and-white cartoon of an overweight woman with hair in a bun and butterflies around her dress, looking content, alongside bold lime green text "Your mama so fat..." and white text "she had a heart attack at age 40." on a pink circle against green background. Includes SFC Group message about taking healthcare seriously, with tagline "Serious about strategy".
View our HCP brochure
View our DTC brochure
View our mini brochure

Video Shorts

The video shorts act as intentional interruptions. Designed as quick, unexpected moments in social feeds, each vignette delivers the Seriously point of view with timing, restraint, and just enough humor to make people stop scrolling.

A woman wearing glasses and a blue top is focused on typing at a desktop computer in a cluttered office cubicle. She sits at a desk with a large monitor displaying a spreadsheet or calendar application, a keyboard, mouse, and white coffee mug. Stacks of papers and files are piled high behind her, along with pinned notes on the cubicle walls, under fluorescent lighting.
A smiling man with short curly hair and a beard, wearing a dark blazer over a light gray t-shirt and jeans, stands on a dimly lit stage holding a microphone in his right hand. He appears to be performing stand-up comedy, with dark curtains as a backdrop and the silhouettes of audience members visible in the foreground.
An woman wearing glasses and a white lab coat over a light blue shirt sits in a medical or laboratory office, carefully holding a vibrant blue butterfly in her cupped hands. She looks down at it with a focused or surprised expression. The background includes a window with blinds, a computer monitor on a desk, medical equipment, bottles, and papers, under soft natural light.
An older man with white hair, wearing a blue suit, white shirt, and bright red tie, performs stand-up comedy on a dimly lit stage. He holds a microphone in one hand while gesturing expressively with the other, mouth open mid-joke. The background features a brick wall with a partial red circular sign, warm wall sconce lighting, and a small audience seated in the foreground, watching attentively under a spotlight.

Digital Ads

Banner ads extend the campaign into high-traffic moments. Designed to interrupt without overwhelming, they deliver the Seriously message quickly, clearly, and with purpose — no wasted space, and no wasted words.

serious about
media

Promotional

Promotional materials extend the campaign beyond media placements. Greeting cards and t-shirts use humor as a connective thread — turning brand expression into something people actually want to keep.

serious about
you

seriously

Awards won:

Coming soon — fingers crossed!

Next up

See the work Main menu
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