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Summer Slowdown? How to Keep Your Marketing Momentum Going While Everyone Else Is at the Beach
Ah, summer — the season for out-of-office replies, summer Fridays, and, sometimes, marketing calendars set on cruise control. While people in other organizations might be busy vacationing or sipping summer cocktails, now is your chance to make moves and keep the momentum going.
Q3 might not have the fireworks of a big Q1 launch or the chaos of Q4 crunch time, but that’s exactly why it’s your secret weapon. Smart healthcare organizations don’t wait for the spotlight. They build momentum while everyone else is snoozing.
Don’t get us wrong — we love a good pool day. But we also use this window to test, fine-tune, and leave the competition in the dust. That way, when the high-stakes moments come, our clients are already miles ahead.
Why Q3 is make or break for healthcare marketing
News flash! Summer isn’t the time to nap — it’s the time to lap the competition. Third quarter may be the underdog, but if you underestimate its power, you’re basically handing over potential wins.
Here’s why Q3 is the real MVP in marketing:
- Your budget still has legs. The year isn’t over, which means you likely still have some financial flexibility. Now’s the time to invest in what moves the needle: patient engagement initiatives, show-stopping campaigns, and truly effective HCP marketing strategies. While others hit pause, your brand could be the one that breaks through the end-of-year noise.
- Healthcare doesn’t take summers off. Illnesses don’t take vacations, and neither do new treatments, clinical trials, or care needs. Your outreach, education, and service line campaigns need to stay active when your community needs them.
- Fall priorities are creeping up fast. Q4 is right around the corner (just look at the Halloween displays). Whether it’s open enrollment, flu season, or national awareness campaigns, the time to prep is now — not when the pumpkin spice lattes are already flowing.
- Others may slow down. You can surge ahead. While some healthcare orgs wind down during Q3, you can stay visible and valuable. The organizations that keep showing up now are the ones that people remember (and choose) in the months ahead.
Pedal down, strategy up: stay hot and ahead this summer
The brands that actually get noticed? They’re the ones that show up, speak up, and don’t leave their audience hanging. If you want to stay top of mind and top of feed, here are strategies to keep your marketing sizzling all summer long:
- Put yourself out there. Brand visibility is everything, so go ahead and hit “publish” on that blog you’ve been sitting on. Social media? Show up like you own the feed. Q3 is your chance to be the calm, clear, strategic voice cutting through the summer haze while everyone else is stuck in vacation mode.
- Use what you have (but make it better). You may not need to reinvent the wheel — just do a little tire rotation. Audit your existing assets (emails, landing pages, social copy) and give them a refresh. Summer is the time to clean house and make sure your content engine is running smoothly.
- Test, learn, repeat. Traffic might slow down in the summer, but that just means lower stakes — and higher potential for experimentation. Try new ad creative. A/B test subject lines. Use the insights you gather now to fine-tune your fall game.
- Lean into Q3 campaigns. Now’s the time to tap into timely topics, like back-to-school health, flu shot awareness, and open enrollment and benefits planning. Instead of a summer slump, this is your moment to be relevant and right on time.
Third quarter is the perfect time to shine, streamline, and strategically strut your stuff. That way, you’ll be polished, prepped, and ready to take on Q4.
Power up your brand this summer
For some, summer might be slow. For smart, strategic thinkers, it’s prime time to get loud while the competition is on mute.
Q3 isn’t a filler quarter. It’s just as important a time to showcase your consistency and worth. While everyone else is beachside and putting strategy on the backburner, you have a VIP pass to opportunity — and we have the marketing savvy to make it count.
Momentum doesn’t come from going big once. It comes from being there consistently. So go to the beach and enjoy that poolside margarita, but keep showing up in inboxes, feeds, and minds — because staying visible is how you stay valuable.
Stuck in a summer slump? Let’s change that. Hit us up and let’s turn up the heat on your marketing before fall even sees it coming.