Sure, Susan’s delivered multimillion-dollar revenue growth to countless clients and is a master of inspiring operational discipline and exceptional service, but what sets her apart is her fierce loyalty, passion, and tenacity. Always ready to hit the ground running, she knows how to get it done.
You know what’s ugly?
No sense of humor.
Good thing we’ve got plenty, and the skill to make your brand the best-looking thing in the room.
seriously
good lookin’
Brian Zandman
Executive Creative Director
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Brian is a creative powerhouse with 25 years of experience in creative design and more than a decade of that in the pharmaceutical arena. Brian’s passion for creating beautifully executed, conceptually driven campaigns is matched only by his love for inspiring others to do the same.
Jennifer Fry Devault
Creative Director
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Regulations, referencing, and PIs, oh my! As a writer, these things can lead to chills of dread; however, Fry welcomes the challenges they pose. With more than 20 years in the industry (10 of those as a medical editor), she is well versed in the highly regulated world of healthcare advertising. And as a fan of the written word, Fry is as comfortable writing long-form product brochures, customer slide decks, and even the odd white paper as she is writing National Dog Day social posts.
Kate McBreen
Senior Director of Operations
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Wicked smart and deceptively funny, Kate is organized, experienced, and efficient. She has honed these skills over her years as an account director and marketing consultant for a number of pharmaceutical, biotech, and healthcare research companies. Straightlaced when she needs to be, Kate often keeps us in stitches on status calls and virtual happy hours.
Kristy Wilkinson
Associate Creative Director, Art
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Kristy comes to us with a boatload of experience and the saint-level patience that can only come from raising two tiny children while wrangling a full-time job AND a giant dog. Her work is thoughtful, creative, and, dare we say it, darn near perfect. She has that rare combination of talent, speed, and a “never say never” attitude that makes her such a valuable team member.
Savannah Muncy, PharmD
Director of Editorial
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Savannah has a treasure trove of clinical expertise as a pharmacist and she brings a breath of fresh Southern air to SFC Group. She’s also whip smart and fast, which is a must in the world of healthcare advertising. A writer at heart with the mind of a scientist, Savannah took a left turn out of the pharmacy and found her way to us. She’s a one-two punch of talent and experience that we’re thrilled to have as part of our team.
Joe Cunningham
Director of Digital Strategy
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Joe is our master of media and analytics with a technical knowledge of digital advertising tools that is second to none. We rely heavily on his expertise to guide our clients in the direction of the most eyeballs and click-throughs. With experience working on premier brands like Cisco, LinkedIn, and Porsche and advanced capabilities in all of the abbreviations (SEO, SEM, and KPI tracking) as well as Google Analytics and Paid Social, he never steers us wrong. If you want to get on his good side, send him a deep-dish pizza, because he misses it as deeply as we appreciate his talents — which is to say a LOT.
Patrick Jackson
Senior Developer
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A daring developer and WordPress ninja with an entrepreneurial mindset, Patrick has more than 20 years of experience managing software projects, designing and developing innovative systems, and implementing solutions that improve market share and profitability.
James Cody Phenis
Editor
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Some might call him persnickety. But it’s his meticulousness that makes Cody such a good editor. With an innate talent for wordsmithing, he doesn’t just correct grammar, he makes good writing great. It doesn’t hurt that he has a master’s degree in creative writing, a keen interest in healthcare, and a mind for minutiae. He’s kind of a unicorn in the land of healthcare marketing.
Kenneth Carozza
Associate Creative Director, Art
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Kenneth is a seasoned healthcare advertising professional whose work represents the brand in an authentic and compelling way from conception to implementation. Having begun his career as an illustrator, he’s as comfortable with pen in hand as he is in front of a computer. Being on the art side, he can make boring beautiful, the mundane magical, and the ordinary outstanding. Kenneth is also extremely eloquent, thoughtful, and calm as a cucumber. He’s one of those people who just makes you immediately comfortable, and we like that.
Jessica Hester
Senior Project Manager
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Jessica hails from the Lone Star State and has been a part of the healthcare marketing and sales industry for more than a decade. She comes to us with a rich background in forging client relationships, driving sustainable growth, and wielding mad organizational skills for her healthcare clients. Jessica is also adept at wearing whatever hat it takes to not only get the job done but to get it done right.
Amanda J. Biedess
Senior Vice President,
Client Services
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Amanda has more than 20 years of industry experience with everything from full-scale product launches, nurturing campaigns, and corporate messaging, to creating impactful large corporate and customer events. Tremendously thoughtful, smart, and insightful, Amanda gets it, and then she gets it done — all with a little grace, a lot of humor, and a heaping helping of confidence.
Kim Gutzwiller
Account Director
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Kim Gutzwiller comes to SFC Group with more than 2 decades of healthcare marketing experience ranging from product launches to branding to creating killer campaigns. Having spent a number of years with Roche Diagnostics, Kim has unrivaled expertise in the space and is known for her boundless creativity and razor-sharp strategic thinking. A Hoosier born and bred, Kim lives in Indianapolis with her husband and two teenage daughters.
Mary Kay Neuhaus
Associate Creative Director, Art
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Every idea — whether it’s digital, print, or video — should tell an honest story about the brand that also happens to be entertaining. That has always been Mary Kay’s approach to solving creative problems. And for more than a decade in healthcare advertising she’s been doing it. Mary Kay’s experience includes conceptual development and creative design for multimillion-dollar launches, international campaigns, and rare disease initiatives, producing award-winning work for a number of blockbuster brands.
Kayla Keith
Project Manager
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Adept at keeping more balls in the air than a circus performer, Kayla is a Project Manager extraordinaire who helps to turn client visions into reality. From herding creative cats to taming budget beasts, she’s the powerhouse behind bringing projects to life on time and on budget. A natural born planner, she tackles the tiniest details and effortlessly manages projects of any magnitude.
Sammi Gassel
Account Executive
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Sammi wears many hats in her role as an Account Executive. In addition to managing accounts, she designs strategic content plans to optimize the user experience. Sammi is also the self-appointed Director of Office Fun, a trivia master, and a fan of dad jokes. Also, never hesitate to ask her for a pun. It’s her specialty. Actually, don’t bother asking. You’ll probably get one anyway. She gives you her word.
Natalie Toth
Lead Content Specialist
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Natalie is a writer through and through. Coming to us with extensive experience both as a writing teacher and a healthcare writer, she embraces the power of words and how they can craft a message. She’s a whiz at taking complex information and making it something people can actually use. At home, she thrives on the chaos of life with a toddler and a puppy — a skill that helps her professionally by managing the ever-changing workflow of a writer.
Drew Glenn
Director of Digital & Performance Analytics
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Drew boasts 20 years of experience across CPG, health science, and insurance sectors. A seasoned strategist in analytics and digital realms, Drew combines industry insight with a passion for pushing
boundaries. Off the clock, you’ll find him pounding the pavement as an ultra-marathoner, embodying
the same determination and endurance he brings to his work. Drew is the perfect example of where
analytics and excellence meet, making him an asset to our team and clients.
Laura Goeglein
SVP, Strategic
Development and Growth
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With over 25 years of healthcare marketing experience, Laura has a knack for taking brands from pre-launch to full throttle, leading them through growth and maintenance strategies with finesse. She confidently steers large cross-functional teams with strategic brilliance and a keen eye for customer insights. She has masterminded over 10 product launches across the globe and brings her vast experience to SFC Group in the role of SVP, Strategic Development & Growth. Armed with a BA in Journalism from the University of Wisconsin-Madison, Laura lives in Chicago with her husband, kids, and their French Bulldog, soaking up the vibrant city life.
Morgan Ross
Account Supervisor
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Morgan is the ultimate team player, blending nearly a decade of agency experience with a knack for building client relationships that last. After honing her skills at Section 127, where she led branding campaigns for national sports events, she’s bringing her strategic thinking and leadership to SFC Group. When she’s not juggling timelines and budgets, Morgan is crafting her signature margaritas, proving she’s just as good at shaking things up outside the office as she is in it.
Alex Belden
Project Manager
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Creative, collaborative, and calm in the chaos, Alex keeps projects humming and teams aligned. With a background in marketing, design, and digital campaigns, she brings both big-picture thinking and pixel-level precision. When she’s not running timelines, she’s biking the Monon Trail with her Shih Tzu, baking sourdough, or mixing custom scents at her own fragrance bar.
Rachel Chislof
Associate Account Director
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Rachel is an Associate Account Director who brings order, clarity, and a sharp eye for detail to every project. With years of client service experience, she’s equal parts steady hand and strategic thinker. Outside work, she’s scouting new restaurants, plotting her next escape, and hanging with her husband and two dogs, Chance and Chip — who all have excellent taste in snacks.
Melissa Peterson
Media Director
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Melissa’s been slinging media plans for 25+ years — and not just any plans. We’re talking HUMIRA, RINVOQ, Prolia, EVENITY, Botox…the kind of campaigns where precision and pressure are the norm. She’s worked both client and agency side, brought digital media in-house at giants like AbbVie and Allstate, and still makes it look easy. She lives in Evanston, IL with her husky mix, Finn, and a pickleball paddle that’s seen some things.
Kirsten Kizis
Project Manager
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Kirsten’s got her eye on the details and her head in the strategy — exactly what you want in a project manager. With experience across oncology brands like Keytruda and Welireg, she’s supported everything from medical education to awareness campaigns. Before SFC, she cut her teeth at a startup agency and helped nonprofits grow online, proving she’s just as good at big-picture thinking as she is at keeping timelines tight. Fun fact: she’s a pickleballer — which tracks, because she never drops the ball.
Sean Corcoran
Senior Account Director
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Sean has spent more than 20 years helping some of the biggest names in pharma bring complex science to life. He’s just as comfortable mapping strategy as he is in the day-to-day trenches with clients. Off the clock, Sean’s on the ice, on the field, or shouting at the TV when Notre Dame football takes the field.
Julie Walsh
Senior Account Executive
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Julie brings structure, strategy, and scientific curiosity to every project she leads. With a background spanning agency, consulting, and healthcare orgs, she knows how to balance creativity with compliance — expertly navigating MLR reviews like a pro. Off the clock, she’s cheering on her kids at the rink or field, hitting the hot yoga studio, or relaxing with her family and silver lab, Fred.
Roxanna Gressel
Project Manager
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Roxanna is the quiet force powering our team to produce excellent work. A designer at heart, she understands the craft behind every idea — and knows exactly how to organize and energize the process that brings those ideas to life. With 15+ years across project management, operations, and creative production, she turns complexity into clarity and builds systems that help the team move faster without the chaos. When she’s not smoothing out workflows, you’ll find her cooking fusion meals, exploring live music, or adding another concert poster to her already impressive collection.
John Flynn
Associate Creative Director, Copy
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John is a multi-award-winning copywriter who’s been crafting unforgettable healthcare ideas for over 27 years. He’s written for every audience imaginable — HCPs, patients, payers, caregivers, and consumers. With a dozen product and indication launches behind him, he knows how to build a brand from its first spark to full-blown maturity. He’s just as comfortable cranking out day-to-day copy as he is leading a team of writers to great work. John lives in suburban New Jersey with his family and beloved black cat. When he’s off the clock, you can find him at his daughter’s college basketball games, live concerts, in the kitchen, or at the gym.
Carson Price-Gallagher
Project Manager, Media
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For Carson, busy is basically his comfort zone. At Queen’s University, he balanced Life Sciences, Business, and a nationally competitive Track and Field career. During school, he dove into lung cancer research, regulatory work at McGill’s Reproductive Centre, and campus sustainability initiatives — because why do one thing when you can do three?
After graduating, he moved to Connecticut, where he added trail-mapping, remote research work, and creative strategy for a startup to his growing list of passions. When he’s off the clock, he’s probably reading horror novels, playing tennis or basketball, or hanging out with his two dogs, including one he helped rescue from Peru. Oh, and he’s a PADI-certified scuba diver who willingly dives in freezing Canadian water. So yeah, he’s fearless.
Beth Fazio
Associate Creative Director, Art
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With deep roots in animal health and human healthcare, Beth turns complex science into smart, scroll-stopping creative across every channel. She brings a strong regulated-industry mindset, clear thinking under pressure, and a collaborative, roll-up-your-sleeves leadership style. When she’s not creating, you’ll find her chasing summer at the Jersey Shore, catching live music (Vegas Sphere ×2 and still buzzing), or being bossed around by her very spoiled rescue dog.