Our Blog - SFC Group

pump connected balloon with purple liquid in the shape of the word "one"

ONE Big Deal for Us. One BIGGER Deal for Clients.

March 5, 2024

2 hearts on the keyboard

When Heart Meets Art: The Human Touch in AI-Driven Healthcare Marketing

February 13, 2024

Drum set with SFC Group on the bass drum standing in the middle of a giant cell as if in a forest.

Ready to Rock 2024

January 10, 2024

Сolorful gift box

That’s a Wrap!

December 11, 2023

a colorful turkey screams into a loudspeaker

Turkey Talk: Dishing on Digital Ad Jargon

November 14, 2023

a book on the ground and scary plants in the background

Terrifyingly True Tales From the Wonderful World of Medical Marketing

October 17, 2023

Susan Says

Cartoon illustration of an exaggerated, dramatic young girl in a pink shirt with long black hair, eyes squeezed shut and mouth wide open in intense effort or pain, cheeks flushed, slurping loudly from a straw in a boba tea cup with dark tapioca pearls splashing out, surrounded by motion lines and droplets on a black background

Is the Juice Worth the Squeeze? Rethinking the RFP in Healthcare Marketing

March 25, 2026

A cartoon illustration of a frustrated office worker with glasses and a green shirt, shouting and pulling at their hair while sitting at a desk between two massive stacks of paperwork, with several black arrows pointing down toward their head.

The Lost Art of Client Service (And Why Clients End Up Paying for It)

February 18, 2026

hero-preview

When More Isn’t Better: Why Bloated Agency Teams Kill Creativity and Productivity

January 27, 2026

Green furry character resembling the Grinch, viewed from behind wearing a pink Christmas sweater, standing in front of large wooden letters "MLR" wrapped in colorful Christmas lights, on a dark blue background.

When Creative Gets Smarter: The Case for Partnering With MLR

December 17, 2025

Colorful pink-dominant tour bus with vibrant multicolored bubble pattern wrap, "SFC Group" in large white letters on side, parked in city with tall buildings and pinkish sunset sky.

Out of Home for Pharma: Why Sometimes Going Big Is Right on Strategy — and Exactly What Your Brand Needs

November 18, 2025

A brightly colored, watercolor-style illustration shows five diverse people smiling and leaning in toward a laptop screen, as if on a video call or viewing something together. The scene is framed by the laptop display, with vibrant yellow and orange abstract paint strokes around the edges.

A Culture of Humanity: Why Strengths, Weaknesses, and Authenticity Make the Virtual Workplace Stronger

October 22, 2025