Smiling senior pair posing with blue background.
Fresenius Kabi logo

Fresenius Kabi Nutrition leads the market in lipid injectable emulsions (ILEs) for parenteral nutrition (PN) and is in the process of expanding their portfolio. With an extremely conservative MRL team, the challenge was to develop a campaign that was not only creative but spoke volumes without leaning heavily on claims.

Journal Ads

Keeping patients and caregivers front and center, we breathed life and dimension into journal ads with creative use of art elements and dramatic expressions of joy. Our headline is an ownable and striking “PN.” The superscript number indicates that Fresenius Kabi is powering up parenteral nutrition, whether it be with their one-of-a-kind 4-oil blend (PN⁴), their omega-3-rich solution (PN³), or their full portfolio of products that offers more options (PN²).

A visually appealing magazine with elderly couple and info about parenteral nutrition on the purple background.
A visually appealing magazine with a smiling elderly woman and info about parenteral nutrition on a blue background.
A visually appealing magazine with a smiling elderly woman and info about parenteral nutrition on a blue background.
A visually appealing magazine with a smiling elderly woman and info about the SMOFlipid product on a blue background.
A visually appealing magazine with a smiling elderly woman and info about the SMOFlipid product on a blue background.
A visually appealing magazine with a sleeping child and info about the Omegaven product on a light olive background.
A visually appealing magazine with a sleeping child and info about the Omegaven product on a light olive background.
Smiling senior pair posing with blue background and text below: Bringing more to parenteral nutrition (PN). As pioneers in PN, we offer more options to clinicians and their patients. Whether it's a long-standing lipid injectable emulsion, soybean oil-sparing alternatives, or an all-in-one solution, Fresenius Kabi offers more choices in PN.
A smiling elderly woman and text: Bringing more to parenteral nutrition (PN). Every patient is unique. As the US market leader in lipid injectable emulsions (ILEs), Fresenius Kabi offers more choices to nourish critically or chronically ill patients of any age-from hospital to home. With a full portfolio of ILEs, clinicians have access to more options for more patients.
A smiling elderly woman. Below in the left part is the SMOFlipid emulsion image and text: "INDICATION: SMOFlipid is indicated in adult and pediatric patients, including term and preterm neonates, as a source of calories and essential fatty acids for parenteral nutrition (PN) when oral or enteral nutrition is not possible, insufficient, or contraindicated. CONTRAINDICATIONS: Known hypersensitivity to fish, egg, soybean, peanut or to any of the active or inactive ingredients in SMOFlipid. Severe disorders of lipid metabolism characterized by hypertriglyceridemia (serum triglycerides >1,000 mg/dL). Please see Brief Summary of Prescribing Information for SMOFlipid on the reverse side." On the right side there are SMOFlipid logo and text: "Experience the 4-oil difference SMOFlipid is a unique lipid injectable emulsion (ILE) from Fresenius Kabi, the US market leader in ILEs. Designed to provide a balanced source of calories and essential fatty acids for parenteral nutrition (PN), it nourishes with a one-of-a-kind blend of 4 oil sources:"
Icon: Trophy

Awards won:

2024: Gold, Muse; Gold, NYX

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