A magazine cover featuring a stylish woman wearing sunglasses
SFC group logo with purple text "SELF-PROMOLETION" below. Part with "MOLE" highlighted by green color

We’re a woman-owned agency hell-bent on making a difference in the agency world. And while we’ve demonstrated our expertise over the past 5 years through award-winning work for clients, it was time to put our creative acumen to work marketing ourselves. So we created a graphics-heavy campaign with a dual purpose—raising awareness around a common and deadly disease while highlighting our healthcare expertise and bold creative.

A person sitting on the wall with posters demonstrating the ugliness of melanoma. We can see only the legs of this person, wearing black pants and black sneakers

Posters & Print Ads

Melanoma is ugly. Not only is it physically unpleasant, it can have deadly consequences, making it “ugly” in more ways than one. We paired cheeky copy with “less-than-beautiful” graphics on a series of print ads and posters to demonstrate the ugliness of melanoma. Digestible chunks of information focused on the ABCDEs of assessing moles keep content focused and memorable.

A magazine cover featuring a stylish woman wearing sunglasses
A magazine cover featuring a stylish woman wearing sunglasses
a man in a white T-shirt is sunbathing on a sun lounger. an inscription next to him "son of a B!"
surprised elderly woman resting on a sun lounger. an inscription next to her "it's okay to say the C-word!"
smiling curly man in sunglasses sunbathing on sun lounger. there is an inscription next to it "check out your D!"
surprised woman sunbathing on a sun lounger. an inscription next to her "holy mol-E!"

HolyMol-e.com

We also developed a full landing page to further educate on the ABCDEs of melanoma and our expertise as a marketing agency dedicated to doing things differently.

a woman in orange glasses laughs with her eyes closed. She clenches her fists while lying on a deck chair. next to it is the inscription "don't get burned!"

Don’t Get Burned by Bad Marketing: Let SFC Group Make Your Brand Glow

A black ink caricature of a shocked woman sitting in a beach chair
A black ink caricature of a shocked woman sitting in a beach chair

Print Materials

We created a series of postcards as well as branded koozies, beach towels, sunglasses, and sunscreen for a fun and shareable way to spread the word.

6 postcards with useful info about melanoma
a few branded print materials. 2 postcards and sunscreen
A front side of a postcard with a surprised woman sunbathing on a sun lounger. she wears glasses and a wide-brimmed hat
The back side of a postcard with a black ink caricature of a shocked woman sitting in a beach chair and text: HOLY MOLEY, IT'S MELANOMA AWARENESS MONTH! In honor of Melanoma and Skin Cancer Awareness Month, we're sending you this series of postcards explaining the ABCDEs of melanoma. Are they strategically focused and boldly creative? Absolutely. We encourage you to mail them out, post your faves to social media, or hang them in your office as reminders to keep your moles—and potential melanoma-in check. When you're looking at your moles, look to the ABCDES and visit HolyMol-E.com.
branded small tube of tanning cream on a key chain
Icon: Trophy

Awards won:

2024: 3 Platinum, Hermes; 2 Platinum and 1 Gold, Titan Health