ONE MORE THOUGHT
Insights @Work, Life, and Work Life
7 Years of Bold Ideas, Fierce Truths, and Marketing Our Way
I didn’t start SFC Group 7 years ago to play nice. I started it because I was done sitting through meetings where big ideas died under the weight of bureaucracy and the only voices being listened to were the loudest ones.
Healthcare marketing doesn’t need more red tape or sugar-coated messaging — it needs sharper edges, bigger truths, and the guts to start campaigns that actually move the needle. It needs leaner teams that can think and move as fast as the market does. I built SFC Group to cut through the noise, revive stale strategies, and prove that, in an industry often forced to play it safe, bold wins.
In honor of 7 incredible years of SFC Group, I find myself grateful for how it all started. As for the future of SFC Group? We’re getting louder. More fearless. More relentless in connecting brands with the audiences who need them most.
Disrupting the norm: why I got into healthcare marketing
Too many decisions in this industry are made out of fear — fear of being wrong, rocking the boat, or making someone uncomfortable. But fear is the enemy of innovation and great ideas.
I got into healthcare marketing because I was tired of watching bold ideas get watered down into safe, forgettable campaigns. The world doesn’t need more “business as usual.” It needs disruptive, creative thinking that challenges assumptions, pushes people to see things differently, and moves swiftly.
From the very beginning, I’ve tried to flip the script on everything that people think they know about healthcare marketing and look at things from a different angle. I’ve built doors where no opportunities existed, challenged the typical agency’s siloed structure, and fought to give women a seat at the table that has been historically male-dominated.
Because at the end of the day, healthcare deserves marketing that’s as brave as the science it promotes.
From underestimated to unstoppable
Like a lot of women in this industry, I started at the bottom. My value was measured by how fast I could fetch someone’s dry cleaning or whether I could remember to send flowers to my boss’s mistress. Male-centric boardrooms were the norm, and I quickly learned that the loudest voices weren’t necessarily the smartest ones. They were just the ones who had always owned the table.
So, I stuck around to play that game. I listened. I watched. I learned exactly how the machine worked. Then, I decided to build my own. My early years taught me what not to do:
- Don’t waste time on ego-stroking.
- Don’t bury ideas in bureaucracy.
- Don’t mistake tradition for strategy.
Those lessons became the foundation for SFC Group — an agency that measures success by ideas, not titles.
Turning up the volume on healthcare marketing: where SFC Group is headed
The future of healthcare marketing doesn’t belong to the biggest agencies or the ones with the most well-known names. It belongs to the ones with the guts to do what others won’t. Safe, sanitized campaigns are easy to come by, and we’re not here for that. We’re here to do what we’ve been doing for the past 7 years — break through the noise and create work that moves people to act.
Where are we going next? We’ll be louder, sharper, even bolder. We’re doubling down on the no-BS approach that built SFC Group in the first place because it works. Clients don’t need another “yes” team. They need partners who will tell them the truth and push them to go further than they thought they could — because that’s what really drives success in the end.
The old marketing playbook is dead. The future is lean, nimble, fearless, and unapologetic. And anyone who wants to keep playing it safe? They can watch from the sidelines while we kick some ass on the field.