ONE TEAM

ONE TEAM

As a group of savvy healthcare marketing executives whose synergy and passion deliver results that outperform expectations, we challenge each other, respect one another, and know how to get it done. Collectively, we have unsurpassed pharma, diagnostic, device, and hospital experience, and the kind of understanding and loyalty that comes from years of successful professional interaction.

Susan Flinn Cobian

President and CEO
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    Sure, Susan’s delivered multimillion-dollar revenue growth to countless clients and is a master of inspiring operational discipline and exceptional service, but what sets her apart is her fierce loyalty, passion, and tenacity. Always ready to hit the ground running, she knows how to get it done.

Brian Zandman

Executive Creative Director
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    Brian is a creative powerhouse with 25 years of experience in creative design and more than a decade of that in the pharmaceutical arena. Brian’s passion for creating beautifully executed, conceptually driven campaigns is matched only by his love for inspiring others to do the same.

Amy Novak

SVP, Media Director
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    As our in-house media maven, Amy tirelessly researches opportunities to maximize your media spend across both tried-and-true channels and the latest and greatest technologies. From established products to new product launches across the healthcare spectrum, Amy ensures that we target the right audiences to generate awareness, increase relevance, and, most importantly, convert customers.

Jennifer Fry Devault

Creative Director
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    Regulations, referencing, and PIs, oh my! As a writer, these things can lead to chills of dread; however, Fry welcomes the challenges they pose. With more than 20 years in the industry (10 of those as a medical editor), she is well versed in the highly regulated world of healthcare advertising. And as a fan of the written word, Fry is as comfortable writing long-form product brochures, customer slide decks, and even the odd white paper as she is writing National Dog Day social posts.

Kate McBreen

Senior Account Director
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    Wicked smart and deceptively funny, Kate is organized, experienced, and efficient. She has honed these skills over her years as an account director and marketing consultant for a number of pharmaceutical, biotech, and healthcare research companies. Straightlaced when she needs to be, Kate often keeps us in stitches on status calls and virtual happy hours.

Kristy Wilkinson

Associate Creative Director
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    Kristy comes to us with a boatload of experience and the saint-level patience that can only come from raising two tiny children while wrangling a full-time job AND a giant dog. Her work is thoughtful, creative, and, dare we say it, darn near perfect. She has that rare combination of talent, speed, and a “never say never” attitude that makes her such a valuable team member.

Savannah Muncy, PharmD

Copywriter / Medical Editor
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    Savannah has a treasure trove of clinical expertise as a pharmacist and she brings a breath of fresh Southern air to SFC Group. She’s also whip smart and fast, which is a must in the world of healthcare advertising. A writer at heart with the mind of a scientist, Savannah took a left turn out of the pharmacy and found her way to us. She’s a one-two punch of talent and experience that we’re thrilled to have as part of our team.

Joe Cunningham

Director of Digital Strategy
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    Joe is our master of media and analytics with a technical knowledge of digital advertising tools that is second to none. We rely heavily on his expertise to guide our clients in the direction of the most eyeballs and click-throughs. With experience working on premier brands like Cisco, LinkedIn, and Porsche and advanced capabilities in all of the abbreviations (SEO, SEM, and KPI tracking) as well as Google Analytics and Paid Social, he never steers us wrong. If you want to get on his good side, send him a deep-dish pizza, because he misses it as deeply as we appreciate his talents—which is to say a LOT.

Patrick Jackson

Senior Developer
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    A daring developer and WordPress ninja with an entrepreneurial mindset, Patrick has more than 20 years of experience managing software projects, designing and developing innovative systems, and implementing solutions that improve market share and profitability.

James Cody Phenis

Editor
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    Some might call him persnickety. But it’s his meticulousness that makes Cody such a good editor. With an innate talent for wordsmithing, he doesn’t just correct grammar, he makes good writing great. It doesn’t hurt that he has a master’s degree in creative writing, a keen interest in healthcare, and a mind for minutiae. He’s kind of a unicorn in the land of healthcare marketing.

Kenneth Carozza

Associate Creative Director, Art
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    Kenneth is a seasoned healthcare advertising professional whose work represents the brand in an authentic and compelling way from conception to implementation. Having begun his career as an illustrator, he’s as comfortable with pen in hand as he is in front of a computer. Being on the art side, he can make boring beautiful, the mundane magical, and the ordinary outstanding. Kenneth is also extremely eloquent, thoughtful, and calm as a cucumber. He’s one of those people who just makes you immediately comfortable, and we like that.

Carly Schrader

Media Project Manager
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    Carly is an organizational whiz with more than 15 years of experience providing stellar customer service. Coming from a fast-paced manufacturing company, her singular skills will be put to good use in our fast-paced media department. As a fan of canines and crossfit, we think she’s the perfect fit for the often dog-eat-dog world of media and marketing.

Cathy Todd

Operations Manager
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    Cathy keeps our SFC ship running like one well-oiled machine, which is no easy task with the team scattered across the country. We depend on her can-do attitude, attention to detail, and tenacious follow-through on a daily basis. From in-person meeting coordination to virtual happy hours to tasty treats on holidays and birthdays, Cathy keeps us all close, even when we’re spread from coast to coast.

Jessica Hester

Project Manager
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    Jessica hails from the Lone Star State and has been a part of the healthcare marketing and sales industry for more than a decade. She comes to us with a rich background in forging client relationships, driving sustainable growth, and wielding mad organizational skills for her healthcare clients. Jessica is also adept at wearing whatever hat it takes to not only get the job done but to get it done right.

Amanda J. Biedess

Vice President, Client Services
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    Amanda has more than 20 years of industry experience with everything from full-scale product launches, nurturing campaigns, and corporate messaging, to creating impactful large corporate and customer events. Tremendously thoughtful, smart, and insightful, Amanda gets it, and then she gets it done—all with a little grace, a lot of humor, and a heaping helping of confidence.

Sandy Kouw

Project Manager
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    Sandy comes to us having worked with such firms as Deutsch Digitas N.A., Tiffany & Co., and CBX where she honed her strong communication and organizational skills. Resourceful and proactive, she moves our projects from start to finish quickly, efficiently, and always with a smile—even under the tightest of deadlines.

Mary Kay Neuhaus

Associate Creative Director, Art
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    Every idea—whether it’s digital, print, or video—should tell an honest story about the brand that also happens to be entertaining. That has always been Mary Kay’s approach to solving creative problems. And for more than a decade in healthcare advertising she’s been doing it. Mary Kay’s experience includes conceptual development and creative design for multimillion-dollar launches, international campaigns, and rare disease initiatives, producing award-winning work for a number of blockbuster brands.

Emma Ferri

Senior Account Executive
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    A winter-loving New Englander, Emma comes to us with extensive healthcare marketing communications experience. Not one to get wrapped around the axel, she’s the rare bird who can see past the itty-bitty details to the bigger picture. In this business, having that vision is invaluable when it comes to keeping both her team and clients on a straight path to success.

Andrew Moskowitz

Group Copy Supervisor
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    An experienced copywriter, Andrew has conceived and executed campaigns for a wide range of healthcare, pharmaceutical, and biotech clients. He’s skilled at translating complex topics into punchy, persuasive copy and has tackled just about every type of project there is, from commercials and videos to social, web, outdoor, experiential, and print. Before transitioning to advertising, Andrew’s writing career took him everywhere, from Esquire magazine to late night television.

Brad Nordquist

Project Manager
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    Brad has extensive experience as a project manager building briefs, budgets, and SOWs. With years spent in the food and beverage industry, he’s also a consummate customer service professional. Maybe that’s why he’s able to keep his team on track with a mix of charm and humor while retaining a tight grip on deadlines and budgets. A fan of live music and far-off destinations, Brad calls Chicago home with his wife and 2 children.

Head shot of Kim Gutzwiller

Kim Gutzwiller

Account Director
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    Kim Gutzwiller comes to SFC Group with more than 2 decades of healthcare marketing experience ranging from product launches to branding to creating killer campaigns. Having spent a number of years with Roche Diagnostics, Kim has unrivaled expertise in the space and is known for her boundless creativity and razor-sharp strategic thinking. A Hoosier born and bred, Kim lives in Indianapolis with her husband and two teenage daughters.

Kayla Keith

Project Manager
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    Adept at keeping more balls in the air than a circus performer, Kayla is a Media Project Manager extraordinaire who helps to turn client visions into reality. From herding creative cats to taming budget beasts, she’s the powerhouse behind bringing projects to life on time and on budget. A natural born planner, she tackles the tiniest details and effortlessly manages projects of any magnitude.

Lynette Griffin

Content Director
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    With more than 15 years of experience in magazine editing, creative writing, content marketing, and project management, Lynette loves writing and editing all types of content. And yes, sometimes she keeps it old school and reads it out loud. And sometimes she just might print it (you can close your mouth now; it’s going to be okay). Omaha birthed her, Chicago raised her, and now Lynette calls Charlotte home. But she has one foot in the Caribbean at all times.

Ros Lederman

Accessibility and Analytics Manager
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    Ros is passionate about many facets of healthcare marketing, but she has a true affinity for analytics–she loves using data to see the big picture and how it can inform strategy. Web accessibility (she is an IAAP-certified professional in accessibility core competencies) and fact-checking are also close to her heart, which makes her a true gem. She is also an expert at finding novel ways to injure herself in ways that lead to surgery (ask her about her meniscus or her missing sinus).

Sammi Gassel

UX Content Strategist
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    Sammi wears many hats in her role as a UX content strategist. She not only designs strategic content plans to optimize the user experience, but she’s a crack writer who delivers content that people actually want to consume. Sammi is also the self-appointed Director of Office Fun, a trivia master, and a fan of dad jokes. Also, never hesitate to ask her for a pun. It’s her specialty. Actually, don’t bother asking. You’ll probably get one anyway. She gives you her word.

Natalie Toth

Lead Content Specialist
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    Natalie is a writer through and through. Coming to us with extensive experience both as a writing teacher and a healthcare writer, she embraces the power of words and how they can craft a message. She’s a whiz at taking complex information and making it something people can actually use. At home, she thrives on the chaos of life with a toddler and a puppy—a skill that helps her professionally by managing the ever-changing workflow of a writer.

Breanna Hanson

Web Developer
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    Since before Breanna can remember, she’s always found herself drawing and sketching, problem solving, and seeking out solutions. Now, she finds herself in the creative field with a background in web development and graphic design. By actively involving clients and stakeholders in the design process, she ensures that their visions are translated into thoughtfully crafted digital experiences that are not only professional but personal as well. She loves helping others, collaborating, and reaching milestones as a team while taking ideas and turning them into reality.