ONE TEAM

ONE TEAM

As a group of savvy healthcare marketing executives whose synergy and passion deliver results that outperform expectations, we challenge each other, respect one another, and know how to get it done. Collectively, we have unsurpassed pharma, diagnostic, device, and hospital experience, and the kind of understanding and loyalty that comes from years of successful professional interaction.

Susan Flinn Cobian

President and CEO
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    Sure, Susan’s delivered multimillion-dollar revenue growth to countless clients and is a master of inspiring operational discipline and exceptional service, but what sets her apart is her fierce loyalty, passion, and tenacity. Always ready to hit the ground running, she knows how to get it done.

Brian Zandman

Executive Creative Director
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    Brian is a creative powerhouse with 25 years of experience in creative design and more than a decade of that in the pharmaceutical arena. Brian’s passion for creating beautifully executed, conceptually driven campaigns is matched only by his love for inspiring others to do the same.

Amy Novak

Media Director
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    As our in-house media maven, Amy tirelessly researches opportunities to maximize your media spend across both tried-and-true channels and the latest and greatest technologies. From established products to new product launches across the healthcare spectrum, Amy ensures that we target the right audiences to generate awareness, increase relevance, and, most importantly, convert customers.

Jennifer Fry Devault

Creative Director
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    Regulations, referencing, and PIs, oh my! As a writer, these things can lead to chills of dread; however, Fry welcomes the challenges they pose. With more than 20 years in the industry (10 of those as a medical editor), she is well versed in the highly regulated world of healthcare advertising. And as a fan of the written word, Fry is as comfortable writing long-form product brochures, customer slide decks, and even the odd white paper as she is writing National Dog Day social posts.

Kate McBreen

Senior Account Director
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    Wicked smart and deceptively funny, Kate is organized, experienced, and efficient. She has honed these skills over her years as an account director and marketing consultant for a number of pharmaceutical, biotech, and healthcare research companies. Straightlaced when she needs to be, Kate often keeps us in stitches on status calls and virtual happy hours.

Kristy Wilkinson

Associate Creative Director
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    Kristy comes to us with a boatload of experience and the saint-level patience that can only come from raising two tiny children while wrangling a full-time job AND a giant dog. Her work is thoughtful, creative, and, dare we say it, darn near perfect. She has that rare combination of talent, speed, and a “never say never” attitude that makes her such a valuable team member.

Savannah Muncy, PharmD

Copywriter / Medical Editor
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    Savannah has a treasure trove of clinical expertise as a pharmacist and she brings a breath of fresh Southern air to SFC Group. She’s also whip smart and fast, which is a must in the world of healthcare advertising. A writer at heart with the mind of a scientist, Savannah took a left turn out of the pharmacy and found her way to us. She’s a one-two punch of talent and experience that we’re thrilled to have as part of our team.

Joe Cunningham

Director of Digital Strategy
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    Joe is our master of media and analytics with a technical knowledge of digital advertising tools that is second to none. We rely heavily on his expertise to guide our clients in the direction of the most eyeballs and click-throughs. With experience working on premier brands like Cisco, LinkedIn, and Porsche and advanced capabilities in all of the abbreviations (SEO, SEM, and KPI tracking) as well as Google Analytics and Paid Social, he never steers us wrong. If you want to get on his good side, send him a deep-dish pizza, because he misses it as deeply as we appreciate his talents—which is to say a LOT.

Patrick Jackson

Senior Developer
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    A daring developer and WordPress ninja with an entrepreneurial mindset, Patrick has more than 15 years of experience managing software projects, designing and developing innovative systems, and implementing solutions that improve market share and profitability.

James Cody Phenis

Editor
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    Some might call him persnickety. But it’s his meticulousness that makes Cody such a good editor. With an innate talent for wordsmithing, he doesn’t just correct grammar, he makes good writing great. It doesn’t hurt that he has a master’s degree in creative writing, a keen interest in healthcare, and a mind for minutiae. He’s kind of a unicorn in the land of healthcare marketing.

Kenneth Carozza

Associate Creative Director, Art
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    Kenneth is a seasoned healthcare advertising professional whose work represents the brand in an authentic and compelling way from conception to implementation. Having begun his career as an illustrator, he’s as comfortable with pen in hand as he is in front of a computer. Being on the art side, he can make boring beautiful, the mundane magical, and the ordinary outstanding. Kenneth is also extremely eloquent, thoughtful, and calm as a cucumber. He’s one of those people who just makes you immediately comfortable, and we like that.

Carly Schrader

Project Manager
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    Carly is an organizational whiz with more than 15 years of experience providing stellar customer service. Coming from a fast-paced manufacturing company, her singular skills will be put to good use in our fast-paced media department. As a fan of canines and crossfit, we think she’s the perfect fit for the often dog-eat-dog world of media and marketing.

Cathy Todd

Operations Manager
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    Cathy keeps our SFC ship running like one well-oiled machine, which is no easy task with the team scattered across the country. We depend on her can-do attitude, attention to detail, and tenacious follow-through on a daily basis. From in-person meeting coordination to virtual happy hours to tasty treats on holidays and birthdays, Cathy keeps us all close, even when we’re spread from coast to coast.

Jessica Hester

Project Manager
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    Jessica hails from the Lone Star State and has been a part of the healthcare marketing and sales industry for more than a decade. She comes to us with a rich background in forging client relationships, driving sustainable growth, and wielding mad organizational skills for her healthcare clients. Jessica is also adept at wearing whatever hat it takes to not only get the job done but to get it done right.

Amanda J. Biedess

Vice President, Client Services
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    Amanda has more than 20 years of industry experience with everything from full-scale product launches, nurturing campaigns, and corporate messaging, to creating impactful large corporate and customer events. Tremendously thoughtful, smart, and insightful, Amanda gets it, and then she gets it done—all with a little grace, a lot of humor, and a heaping helping of confidence.

Sandy Kouw

Project Manager
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    Sandy comes to us having worked with such firms as Deutsch Digitas N.A., Tiffany & Co., and CBX where she honed her strong communication and organizational skills. Resourceful and proactive, she moves our projects from start to finish quickly, efficiently, and always with a smile—even under the tightest of deadlines.

Mary Kay Neuhaus

Associate Creative Director, Art
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    Every idea—whether it’s digital, print, or video—should tell an honest story about the brand that also happens to be entertaining. That has always been Mary Kay’s approach to solving creative problems. And for more than a decade in healthcare advertising she’s been doing it. Mary Kay’s experience includes conceptual development and creative design for multimillion-dollar launches, international campaigns, and rare disease initiatives, producing award-winning work for a number of blockbuster brands.

Emma Ferri

Senior Account Executive
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    A winter-loving New Englander, Emma comes to us with extensive healthcare marketing communications experience. Not one to get wrapped around the axel, she’s the rare bird who can see past the itty-bitty details to the bigger picture. In this business, having that vision is invaluable when it comes to keeping both her team and clients on a straight path to success.

Leah Donachy

Account Director
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    Hardworking and highly motivated, Leah is a newly minted “Jersey Girl” with 15 years of experience in medical advertising, marketing, meeting planning, promotion, communications, and sales training education. In other words, she’s experienced in “all of the things.” Leah thrives in a fast-paced environment managing multiple projects with ease, and here’s a fun fact: she can recite pretty much every line of every Friends episode.

Andrew Moskowitz

Group Copy Supervisor
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    An experienced copywriter, Andrew has conceived and executed campaigns for a wide range of healthcare, pharmaceutical, and biotech clients. He’s skilled at translating complex topics into punchy, persuasive copy and has tackled just about every type of project there is, from commercials and videos to social, web, outdoor, experiential, and print. Before transitioning to advertising, Andrew’s writing career took him everywhere, from Esquire magazine to late night television.

Jane Matyac

Senior Account Director
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    Jane comes to us with the well-honed marketing acumen that can only be forged in the fires of traditional agencies and a client services savvy developed in-house with clients themselves. She has more than 25 years of experience in healthcare marketing and is unshakeable, unfazeable, and unflappable. In short, she is our rock.

Brad Nordquist

Project Manager
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    Brad has extensive experience as a project manager building briefs, budgets, and SOWs. With years spent in the food and beverage industry, he’s also a consummate customer service professional. Maybe that’s why he’s able to keep his team on track with a mix of charm and humor while retaining a tight grip on deadlines and budgets. A fan of live music and far-off destinations, Brad calls Chicago home with his wife and 2 children.

Maureen Tsuchida

Associate Creative Director, Copy
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    Maureen brings 25 years of big pharma experience working in traditional and digital NYC ad agencies. She’s helped clients bring new pharmaceuticals to market, built brands from generics, and influenced pharma regulatory through PR and social media campaigns. A mom first and a creative second, Maureen runs all work through her “mom” lens to make sure messaging is on point to its audience. For fun she runs the tech blog GoTechMom and is a local sports photographer dedicated to capturing her son’s varsity hockey games.

Kelly Broadway

Account Director
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    A seasoned, strategic marketing expert specializing in the development of omnicommerce and shopper promotional campaigns across key channels and customers, Kelly brings a fresh perspective to the team. When she’s not working hard driving results for her clients, she’s cheering on the MSU Spartans, exploring new Chicago restaurants, and, fittingly, enjoying a bit of Broadway theater.