- Strategic brand & business planning
SFC Group’s experience spans pharmaceuticals, medical devices, diagnostics, and healthcare systems. From iconic legacy brands to small start-ups, from enterprises to hometown healthcare systems, SFC Group delivers deep strategic insights to support a personalized path to success for each client. The antithesis of big-box agencies and cookie-cutter campaigns, SFC Group dares to be different when approaching go-to-market strategy, messaging, positioning, and value propositions.
- Creative concepting & brand identity
Killer creative? Check. Compelling copy? Check. Seamless execution? Check! From concepting and campaign ideation to branding and identity systems that deliver an impactful brand experience across all marketing channels, our goal to is to give you goosebumps.
- Media strategy, buying, & placement
Seamless integration of media with brand marketing and creative development provides the best opportunity to influence customer attitudes and behaviors. From tailored, niche industry publications to highly targeted consumer outlets and everything in between, we create custom media campaigns designed to maximize dollars and exceed KPIs.
- Event marketing
From sales meetings and symposia to national conventions and local community events, we engineer an unforgettable experience that optimizes engagement with your target audience to move the needle for your organization – either in person or, in today’s environment, online. We start with theme development and logistics and see it all the way through to showtime to ensure a positive result.
- Digital strategy & tech development
Digital is fast becoming a channel of choice. We make sure your target audience can connect with you in the digital spaces they inhabit. From a great user experience to keep people on your website, to strong SEO to drive organic traffic and continuously tested SEM that adapts in real time, to effective social media campaigns and compelling content marketing, we capture and convert customers to build your business.
- Analytics & CRM
From setting the right metrics to measure to continuously refining and adapting tactics for optimal performance, we look at all things – big and small – to ensure exceptional results.
- HCP & patient communication
Driving awareness and adoption with HCPs and patients is best achieved with highly tailored materials across both print and digital channels, from brochures and videos to speaker bureaus and nurture programs, all informed by effective market research.
- DTC communication
Effective DTC communication starts with research and planning to hone messaging appropriate for a variety of platforms including online, radio, direct mail, point of care, and social outreach. Advocacy campaigns and joint partnerships are another avenue for connecting with consumers that we can help facilitate.
- Production Studio Z
Studio Z provides clients with a cost-effective solution for basic design updates such as ad resizing and the creation of postcards, premiums, posters, internal signage, and banners.