Despite being the U.S. leader in lipid injectable emulsions, Fresenius Kabi had only ever promoted each of their 3 products individually, which diminished the fact that they are a market leader and actually offer a full portfolio of products. Fresenius Kabi is an innovator in the world of parenteral nutrition (PN). We underscored their groundbreaking work with “innovations that nourish” and crafted a fish-themed campaign to highlight their position as a pioneer in the use of fish oil and omega-3s in PN.

We bolstered Fresenius Kabi Nutrition’s web presence by taking 3 very different product sites and
combining them into a single, strikingly different website that featured simple navigation, bold colors,
and snack-sized copy blocks.

Campaign Materials

We repositioned Fresenius Kabi Nutrition’s promotional materials,
including sales aids, case studies, educational videos, journal ads, digital
assets, and conference content, to feature the omega-3 difference and
bring everything under the “innovations that nourish” umbrella.

Awards won:

Platinum, Hermes; Award of Distinction, Communicator; Gold, AVA Digital; Silver, Aster; Platinum, Hermes; Gold, DotComm; Gold, Davey; Grand, NYX Marcom; Platinum, MarComm; Award of Excellence, Rx Club