Despite being the U.S. leader in lipid injectable emulsions, Fresenius Kabi had only ever promoted each of their 3 products individually, which diminished the fact that they are a market leader and actually offer a full portfolio of products. Fresenius Kabi is an innovator in the world of parenteral nutrition (PN). We underscored their groundbreaking work with “innovations that nourish” and crafted a fish-themed campaign to highlight their position as a pioneer in the use of fish oil and omega-3s in PN.

FreseniusKabiNutrition.com

We bolstered Fresenius Kabi Nutrition’s web presence by taking 3 very different product sites and
combining them into a single, strikingly different website that featured simple navigation, bold colors,
and snack-sized copy blocks.

desktop decor
mobile decor
VISIT THE SITE

Campaign Materials

We repositioned Fresenius Kabi Nutrition’s promotional materials,
including sales aids, case studies, educational videos, journal ads, digital
assets, and conference content, to feature the omega-3 difference and
bring everything under the “innovations that nourish” umbrella.

Awards won:

Platinum, Hermes; Award of Distinction, Communicator; Gold, AVA Digital; Silver, Aster; Platinum, Hermes; Gold, DotComm; Gold, Davey; Grand, NYX Marcom; Platinum, MarComm; Award of Excellence, Rx Club

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