We started with a comprehensive copy review and a full redesign as well as a photo shoot to
personalize the patient site. Copy was reworked throughout the patient pages to be approachable,
educational, and singular in voice and tone. From the strategic planning to site mapping,
wireframing to UX, and creating a consistent look and feel, we got the new site up and running in record time.
To introduce the new site as the single destination for Hologic’s gynecologic surgical solutions and pull the thread of
personalization through, we created a video for the landing page that told the story of Hologic’s dedication to
women’s health. Because her health is as important to Hologic as she is to those who love her.