Vytala is a startup aiming to position Seracal as the first step toward eliminating malabsorption. They needed branding to clearly communicate its purpose: helping patients achieve and maintain healthy growth. Since malabsorption largely affects children, branding needed to position Seracal not as medicine, but as something that’s easy to use and effortlessly effective.
Brand Identity
Seracal’s brand identity is all about standing out and making an impact. Designed to catch the eye of kids while reassuring parents, the bold colors and “chubby” typeface scream growth and strength. This isn’t just a brand—it’s a promise to thrive.
Style Guide
Seracal’s style guide ensures that its identity consistently communicates growth, health, and approachability across all platforms, building trust among both parents and healthcare providers.
Package Design
Every element of the package design speaks to growth, health, and ease of use. A balance of fun and function highlights Seracal’s mission—helping people of all ages absorb essential nutrients—while keeping it simple, clear, and effective.
MOA Video
A mechanism-of-action video breaks down how Seracal’s unique micellular technology boosts nutrient absorption for healthier outcomes, all in a simple, easy-to-understand way for both healthcare providers and caregivers.
MySeracal.com
A branded microsite provides a dedicated hub for patients and healthcare professionals to easily access information about Seracal, including product benefits, how-tos, and helpful resources.
Product Brochure
Just like the product itself, every detail of the product brochure was designed with purpose. Our circular design mirrors the shape of Seracal’s micelles (and the chubby cheeks of healthy kids!), reinforcing the technology that nurtures growth through better absorption.
Trade Show Materials
We created a suite of trade show materials, featuring fun copy like “Totes Absorbs,” to reinforce Seracal’s unique role in tackling malabsorption. With an approachable, conversational tone, we ensured that every piece is as relatable and easy to understand as the product itself.
Awards won:
2024: Gold, MarCom; Gold, Viddy
