ONE MORE THOUGHT

Insights @Work, Life, and Work Life

Drum set with SFC Group on the bass drum standing in the middle of a giant cell as if in a forest.

Ready to Rock 2024

We hope you had a fabulous holiday season filled with cheese boards, champagne, and quality time with your remote control. But now that the confetti has settled and the resolutions are in full swing (or not), it’s time to get back to business. Here’s our plan (the abridged version) for 2024.

Icon: hand raised with rocking out sign

Relax and crush it with creativity

Relaxation helps the brain to breathe. After a brief break, our brains are breathing like champs. Why is that so important? Relaxation helps you take creative risks without the fear of falling flat. And in healthcare advertising, an industry where information can be complex and overwhelming, creativity is what helps brands stand out. Creativity can also make it easier to connect on an emotional level. After all, who can forget Dove’s “Real Beauty” campaign? Or Apple’s iconic “1984” Macintosh ad? But creativity isn’t just about making something visually appealing; it’s about crafting messages that resonate, educate, and inspire action. In 2024, we’re embracing relaxation to amplify our creative brainpower and crush it for each and every ONE of our clients.

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Resolve to be revolutionary

Forget about those unrealistic resolutions like “I’m going to get 8 hours of sleep every night” or “I’m going to walk 3 miles a day.” Instead, how about resolving to be different? To be bold and take chances? To think differently. That has always been our mantra, but this year we’re doubling down, so keep a lookout for persuasive and memorable creative campaigns that connect on an emotional level. As ONE team, we’re dedicated to thinking outside of the box, doing what’s different, and delivering on our promise to exceed expectations.

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Rock the rest

2024 is going to be all about teamwork, synergy, and collaboration. We’re not just here to provide services; we’re your trusted partners in success. We want to understand your brand’s quirks, its strengths, and its aspirations as if they were our own. That way, we can craft campaigns that not only resonate with your audience but also elicit that “wow” factor. As we step into 2024, let’s commit to transforming our partnership from a client-agency relationship into ONE dynamic collaboration. Let’s create campaigns that not only drive success but propel your brand to new heights. 🚀🤝

We’re ready to rock, and we hope you are too! Let’s make this year one for the history books.