Terrifyingly True Tales From the Wonderful World of Medical Marketing
October is the spoooooookiest month of the year 🎃, so what better time to share some terrifying tales? Following are some treats from a bygone era of bluelines and tricks for today. Prepare to be delighted (or disturbed 🤯).
A bit of background
Once upon a time in the early aughts, I and my ad-land colleagues spent our days awaiting production proofs, preparing MRL submissions (in triplicate 😱), and dealing with endless job jackets, fax blasts, and mock-ups. In those days, I held one of the least visible, yet most critical, positions in medical marketing: editor. Having had the privilege of reviewing and referencing every last project that went out the door, I picked up some tricks along the way.
After years of agonizing over gross grammatical errors and other lexical atrocities performed by my colleagues, I became a newly minted writer. Yes, I had all the rules down pat. Yes, I was a style guide geek. But when it came to actually producing copy, I froze. I feared failure like children fear monsters 👹 under the bed. Putting your creative baby in front of the world for all to see (and judge!) is TERRIFYING. That was over 10 years ago, and I’ve learned that failure is just part of the process. The person who gets it right the first time every time doesn’t exist 🦄. It doesn’t matter what you do, you’ll likely fail at something at some point. Whether it’s a presentation that falls flat or a concept that makes account question your sanity or an ad that gets more jeers than cheers, it’s all part of the process. If you fear failure like I fear 🕷️ (and even if you don’t), this article may be of interest.
Those are just a few tales from my dusty past and a couple nuggets of knowledge I picked up along the way. In the end, the world of healthcare marketing and advertising can be truly wonderful. Or it could be truly terrifying (like when you pick the wrong partner 🧛).