Medical Device Marketing Doesn’t Need to Be “Meh”
I get it. When you’re marketing a medical device to busy professionals, you want to get straight to the point—just the facts, ma’am. But if you’ve ever flipped through the info-dense pages of a trade journal, been bombarded by bland banner ads, or been lulled to sleep by a 16-page sales aid, you know that marketing for medical devices can be a bit dull. Product shots, endless features and benefits, and a boring CTA won’t cut it. While blockbuster status may not be the goal, a lot of truly groundbreaking medical devices don’t get the attention they deserve because they aren’t marketed in a way that immediately helps them stand out.