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A monster with a round body covered in thick purple fur, a huge, square eye that takes up almost its entire body, two small legs with white claws, standing on a black uneven shiny surface. Behind it, gray mist swirls.

Monstrously Creative Marketing Comes From Love

At SFC Group, we’re sharing the love in a bigger way: by raising awareness about breast cancer and showing how strategic marketing can spark lifesaving action.

With our friendly little Mammo Monster, we’re squashing myths, starting conversations, and making mammograms feel a little less scary, and a lot more approachable. It’s proof that bold creativity and a little love can go a long way toward changing minds, saving lives, and driving real results for brands that dare to stand out.

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How we think sideways to make an impact

At SFC Group, we specialize in what we call “thinking sideways.” Why? Because in healthcare marketing, playing it safe won’t get you noticed or drive action that changes lives.

Take our Self-ProMOLEtion campaign from last year, for example. We turned a sun safety message into an unforgettable conversation starter about skin cancer detection. It wasn’t just clever — it got people talking, sharing, and acting.

With our Mammo Monster initiative, we’re doubling down on that approach. By blending humor, education, and a whole lot of love, we’re breaking through the noise and driving home an essential message: screening isn’t scary, breast cancer is…

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Healthcare marketing with a cheeky twist

At SFC Group, we believe that effective campaigns don’t just inform — they inspire. By planting our tongues firmly in our cheeks, we craft messaging that stands out, starts conversations, and makes waves. Here’s how we approach awareness initiatives like our Mammo Monster:

  • Fearless creativity: We tackle tough topics with humor, bold visuals, and just the right amount of edge to keep things engaging.
  • Sideways thinking: Forget the conventional playbook. We find unexpected ways to connect with audiences and make complex messages stick.
  • Impact-driven results: Awareness is great, but action is the ultimate goal. Our campaigns don’t just raise eyebrows — they move the needle where it matters most.

Love takes a leap of faith, but marketing with SFC Group is grounded in strategy, insights, and results. By blending heart, humor, and strategic thinking, we create campaigns that resonate, inspire, and deliver results worth celebrating.

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When you do what you love…

Love is about sharing what matters, taking risks, and building connections that inspire action. We believe marketing works the same way. Whether you’re encouraging women to schedule mammograms or launching a groundbreaking product, the principles of fearless marketing remain the same:

  • Take the risk: Safe marketing doesn’t make waves — bold, creative ideas do.
  • Share the care: Just as you’d go the extra mile for someone you love, your brand deserves thoughtful, strategic attention to make a lasting impact.
  • Build trust: Relationships matter. Just like we trust our healthcare providers, your audience needs to trust your message.

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Spread the love and save lives

At SFC Group, we’re on a mission to amplify lifesaving awareness and help brands stand out. With campaigns like Mammo Monster and Holy Mole-y, we’ve shown how humor, heart, and bold thinking can change minds, spark action, and create real impact.

Today and every day, we’re spreading the love — whether it’s encouraging mammograms or crafting unforgettable campaigns for your brand.

Ready to spark a movement for your brand? Contact us today.

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