We partnered with a celebrity to help convince primary care providers that, when their patients suffer from allergies or asthma, it’s time for an allergist. John C. McGinley played Dr. Cox in the Emmy Award-winning comedy Scrubs with a level of humor and intelligence we knew would fit this campaign perfectly. The videos he stars in are not just funny, educational, and relatable, but credible.
We developed a campaign-branded microsite to showcase the videos and act as a landing
pad for patients and providers. Simple, streamlined, and intended to drive visits and referrals
to allergists, we put the CTA front and center with the ability to find an allergist nearby.
A branded, customizable toolkit was created for allergists to download and use to extend their reach within the community.
From email templates to office posters to postcards to an infographic, each component extolled the importance of seeking
a board-certified, fellowship-trained allergist to end the cycle of suffering with allergies or asthma.
2022: Platinum, MarCom; Gold, MarCom; 2 Gold, Viddy
2023: Gold & Honorable Mention, AVA Digital; 3 Gold, Muse; Gold, NYX Marcom; Grand & Gold, NYX Video; Platinum, Gold, & Honorable Mention, Hermes; Silver, Communicator