We put a face on the disease by designing a dynamic microsite dedicated to brain
tumor patients and their caregivers. With a call to “Meet Hope Head On” we aim to
inspire a movement for change by demonstrating that, through a simple donation,
the power to create a future free of brain tumor deaths is in all of our hands.
Meet Hope Head On Video
With this video, we gave voice to those touched by brain tumors
to demonstrate that they’re not as uncommon as you may think.
Emotional, but not saccharine, it’s a touching plea to join the
fight against brain tumors by donating.
We created a toolkit to arm supporters with shareable social
posts, videos, and graphics to help spread the word.
A portfolio of print materials was created for the ABTA
to initiate a coordinated call for donations.
2023: Platinum, Gold, & Honorable Mention, Hermes; 2 Gold, Communicator