This campaign lends itself beautifully to the simplicity needed for an
attention-grabbing billboard. The URL does double duty as the call to action.
A journal ad pairs the recognizable white and teal ribbon signifying
cervical cancer with a memorable headline and the double-duty URL.
A radio ad sends the message to women to get a Pap ASAP
over the airwaves for even greater reach.
GSH-CVC-109 Radio Ad_FINAL
Coming soon— Fingers crossed!