Straightforward, sometimes tongue-in-cheek, billboards are clear and to the
point with the URL doing double duty as a call to action and a link to more information.
Transit shelters were personalized to location and “punny” copy drew readers in. Women living with AUB from fibroids are encouraged by the URL to Silence the Suffering.
2022: Honorable Mention, Hermes; Silver, Muse; Gold, PM360 Trailblazer; Honorable Mention, MarCom