We teased out the corporate tagline, “Clarity at Speed,” in a campaign called “Clarity in Bloom.”
Using nature for inspiration, we married the beauty of blossoms with an up-close view of
pathogens themselves to illustrate how the Karius test delivers Clarity in Full Bloom in
infectious disease identification.
The campaign launched at the biggest and most prestigious microbiology event, ASM MICROBE 2019,
yielding exposure to more than 8,500 attendees.