ONE MORE THOUGHT
Insights @Work, Life, and Work Life
Creating Buzz and Winning Hearts: The Benefit of Creative Awareness Campaigns
If you were on social media in 2014, you almost certainly came across a strange – but very purposeful – phenomenon: the ALS Ice Bucket Challenge. Across the country, people posted videos of themselves dumping buckets of ice on their heads in an attempt to raise awareness and funding for ALS research.
Not surprisingly, this campaign was shocking enough to work (including for those dumping ice on their heads). Because of its success, the ALS Association was able to increase its yearly funding for research by 187%.
Creative awareness campaigns like this are critical in spreading information, whether about a healthcare condition, event, product, or entire organization. And at SFC Group, we know the secret sauce to get awareness campaigns to work.
Marketing magic to spark brand awareness
We may not be professional magicians, but we ARE professional healthcare marketers. At SFC Group, we know how to use awareness campaigns to create marketing magic that ignites awareness around a brand.
Awareness campaigns create…
Visibility
To reach your target audience, you need to get out there. One of the most effective ways to do that is through awareness campaigns, where you can use social media, emails, blogs, print, and other kinds of advertising to make your brand known.
Consistency
When your audience is exposed to your brand, they’re reminded of your presence and value. This reinforces your offerings, makes you memorable, and drives people to take action.
Identity
Awareness campaigns solidify who you are – and who you aren’t. A strong brand identity sets you apart from the competition. It gives you personality and flair that keeps your brand top of mind now and in the future.
Emotional connections
Emotions play a huge role in marketing. By evoking emotions, you create long-lasting connections. Whether you’re being funny, inspirational, or sentimental, awareness campaigns resonate and forge emotional bonds with your audience.
Long-term growth
Investing in awareness campaigns pays off both in the short and long term. By consistently reinforcing your brand’s presence, you’ll build awareness, loyalty, and market share over time.
It’s time to ditch boring campaigns
Here’s the thing – not all awareness campaigns are created equal. For every ALS Ice Bucket Challenge, there’s a failed campaign that didn’t have enough oomph to make an impact.
Boring campaigns aren’t worth anyone’s time. Creative campaigns move the needle by…
Getting people’s attention
When people started dumping ice on their heads, it was hard to ignore. Creative campaigns capture people’s attention, which is critical in a fast-paced market where people are unlikely to slow down unless it’s worth it.
Enhancing brand memorability
Getting people’s attention is one thing – keeping it is another. Creativity creates memorability, meaning awareness continues long after your audience comes across your social post, blog, print ad, or other form of marketing.
Generating excitement
Excitement is contagious. Creative campaigns are full of passion, emotion, and buzz – things your audience is sure to notice. Excited people take action, which helps your business meet its goals.
Igniting brand brilliance through creativity
Gone are the days when any old marketing campaign will cut it. With the sheer number of options out there, your brand is sure to be overlooked if you don’t put some pep in your step with your awareness campaigns.
Creativity is a key ingredient in successful and memorable campaigns. At SFC Group, our team of passionate, witty, and experienced healthcare marketing professionals is equipped to ignite awareness behind your brand so you can achieve the success you deserve.
Get creative with your awareness campaigns with SFC Group. No matter what your marketing needs are, we’ve got you covered.
