ONE MORE THOUGHT
Insights @Work, Life, and Work Life
Award-Winning Healthcare Marketing Trends of 2024: What Worked and Why
This year has been one for the books. From the Paris 2024 Olympics to Love Island season 6 to an election season you couldn’t make up if you tried, 2024 has been a wild ride – and we’re still holding on as the year wraps up.
Healthcare marketing has also seen its fair share of trends this year — some groundbreaking, others eyebrow-raising. Things like highly personalized patient engagement and the rise of wellness influencers sharing “5-minute miracle routines” have shown that some ideas are here to stay and others may just be fads. But one thing’s for sure: healthcare marketing has never been more dynamic.
Marketing trends can be exciting, but not all of them get results. As the year closes out, we’re shining a spotlight on 2024’s healthcare marketing trends and handing out medals to the top contenders.
Bronze medal: using video marketing
With Instagram Live, TikTok, and other video platforms taking over the Internet, videos have proven to be an engaging and convenient way to consume content. With 9 out of 10 businesses using video marketing in their digital marketing strategy, you can’t ignore this approach if you want to excel.
Videos are:
- Easy to share on social
- A solid SEO-booster
- Ideal for mobile users
- Great for educating and building trust
If video marketing isn’t part of your strategy yet, it’s time to hit record. In healthcare, the possibilities are endless. Whether you use engaging physician interviews, powerful brand stories, compelling mechanism of action videos, or eye-catching animations, there’s a video style for every message and strategy.
Silver medal: prioritizing brand awareness
In healthcare marketing, reputation and brand awareness aren’t just important — they’re the whole game. If people don’t know or trust you, they’re not choosing you. And in 2024, where reviews and online opinions abound, reputation is even more critical.
Strong reputations attract new consumers and get people talking about your brand (in a good way). The key to this is crafting a brand strategy that is memorable and impossible to ignore. Sometimes, this means taking calculated risks that pay off big time in the long run.
Brand awareness stems from long-term goals (like building a brand identity) and one-time projects (like brand awareness campaigns). In an industry where trust is priceless, building a buzzworthy, rock-solid reputation is your ultimate power move.
Gold medal: creating an elevated digital experience
In healthcare marketing, the digital experience is where information, convenience, and connection come together seamlessly. It’s not just about flashy websites or trendy features — it’s about building a digital journey that feels intuitive, personal, and actually enjoyable.
A strong digital experience means every click, swipe, and scroll delivers value. Whether it’s finding a specialist, learning about the latest treatment options, or providing seamless care, a top-notch digital experience keeps patients and providers engaged, builds trust, and strengthens your brand’s reputation.
With an elevated digital strategy, you’re blending tech-savvy and compassionate care, making healthcare marketing not only effective but also a bit more human. Because at the end of the day, a great digital experience is all about connection — and in healthcare, that’s everything.
A 2024 winning streak: our award-winning moments
In 2024, SFC Group didn’t just compete – we dominated the healthcare marketing game. From bold campaigns that turned heads to innovative strategies that delivered serious results, we’ve been collecting medals left and right.
Our team brought the heat this year, raising the bar and setting new standards for what it means to crush it in healthcare marketing. Below, we’re showcasing some of our biggest triumphs in true champion style.
SFC Group’s Self ProMOLEtion campaign: Our eye-catching campaign raised melanoma awareness and showcased our creative genius. Check out the hardware we took home:
- Platinum: 3 Hermes, 2 Titan Health, 1 Muse, 3 MarCom
- Gold: 1 Titan Health, 1 dotCOMM, 3 Muse, 1 NYX, 2 Davey, 2 London Design, 1 Communicator
- Silver: 1 w3, 1 PM360 Trailblazer, 1 Rx Club, 1 Davey
- Grand: 2 NYX
- Honorable Mention: 1 dotCOMM
- Award of Excellence: 1 Rx Club
Kiyatec journal ads, website, social media, and print materials: We helped bring Kiyatec’s groundbreaking 3D Predict™ technology to life across multiple platforms, and the results? Award-winning, of course:
- Platinum: 4 Hermes, 1 dotCOMM, 2 MarCom
- Gold: 1 Hermes, 1 Communicator, 1 Titan Health, 1 Aster, 1 Muse, 1 MarCom, 1 London Design
- Silver: 2 Muse, 3 NYX, 1 Communicator, 1 MM+M, 3 Davey
- Award of Excellence: 3 Rx Club
SFC Group 2024 Scorecard: Nailed it!
Think this list is impressive? Head to our awards page for the full trophy collection. We’re just getting started.
We couldn’t be prouder of our all-star team — fearless, knowledgeable, and always ready to push the limits. They don’t just know the rules of the game; they redefine them. And that’s why we keep coming out on top.
Looking for an award-winning marketing approach to suit your needs next year? Connect with us to achieve gold in 2025.
