Where we’ve been
2024 ASCO Annual Meeting
Theme: The Art and Science of Cancer Care: From Comfort to Cure
May 31 — June 3, 2024
McCormick Place Convention Center
Chicago, IL
Diversity Alliance for Science — Indianapolis Geo Cluster
Theme: All Things Artificial Intelligence
June 26, 2024
Eli Lilly & Company
Indianapolis, IN
Awards
August 2025
Monster-Sized Wins
Mammo Monster is on a roll, snagging five more 2025 MUSE Creative Awards (two gold and three silver) and bringing our total haul to 10 wins this year. From print to poster to campaigns, this beast is unstoppable!
Claws Out: We’re Coming for That Win!
Our Mammo Monster campaign clawed its way into the finalist list for the PM360 Trailblazer Awards Best Self-Promotion/Corporate Campaign. We’ll be celebrating in NYC on September 30th when the winners are announced—fangs crossed!
July 2025
Fiercely in the Running!
We’re fiercely proud to be named finalists for three 2025 Fierce Pharma Marketing Awards! From Agency of the Year to our monster-sized impact with Mammo Monster, we’re showing the industry what creative with a cause looks like.
Dot Double Platinum Life
We won platinum in the 2025 dotCOMM Awards for MySeracal.com and MammoMonster.com! Huge kudos to our team for crafting digital experiences that truly click.
June 2025
Advocacy With a Punch(line)
We made a strong showing at the Lisbon Ad Health Awards, where our campaigns Don’t Be an A-Mole and Mammo Monster were shortlisted across four categories for awareness, funding, and advocacy. To top it off, Don’t Be an A-Mole clinched a bronze in print. Proof that when it comes to changing minds (and health outcomes), a clever concept can go a long way.
Aster-nomical Wins!
We took home five 2025 Aster Awards, including the coveted Judge’s Choice for our Self-ProMOLEtion campaign. With 2 golds, 2 silvers, and one unforgettable campaign, we’re feeling pretty golden!
We Came, We Designed, We Conquered… London!
We scooped up seven wins at the London Design Awards! From the bold, cheeky brilliance of our Mammo Monster campaign (across web, print, and poster) to the sleek digital presence and identity of Vytala’s Seracal to the striking More Than PN ads for Fresenius Kabi, we brought home the gold. Awards look good on us, don’t they?
May 2025
Lürzer’s Archive Just Got a Little More Monstrous!
Our Mammo Monster campaign has been selected for Lürzer’s Archive Issue 229 online. We’re thrilled to see our work highlighted among the industry’s best!
In the news
Trendsetting? Our Crew Is On It.
SFC’s very own Drew was featured in June’s issue of Healthcare Marketer’s Exchange for leading the charge on digital trends—proving once again that innovation isn’t just a buzzword around here, it’s the baseline. From strategy to scroll-stopping creative, Drew’s got a pixel-perfect pulse on what’s next.
Big Hearts, Bold Ideas, and a Spotlight to Match
Susan and the SFC crew were honored in May’s issue of Healthcare Marketer’s Exchange with a humanitarian recognition feature, spotlighting the heart behind the hustle. At work, we turn compassion into creative, and at home, we’re making a difference in other people’s lives by giving back.
Susan Flinn Cobian Named MM+M 2025 Pinnacle Award Honoree
The Pinnacle Awards recognize the industry’s most influential leaders—those who have already shaped healthcare marketing in profound ways but are far from finished making an impact. Among 2025’s distinguished class of honorees is President and CEO of SFC Group, Susan Flinn Cobian.
SFC Group Launches Mammo Monster: A Cheeky Campaign to Demystify Mammograms
Female breast cancer is the most commonly diagnosed cancer, yet a significant number of women still skip their annual mammogram. The Mammo Monster Movement was created to change that behavior by making mammograms feel less scary and more routine. Because screening isn’t scary. Breast cancer is.
SFC Group Boosts Talent with New SVP
Joining our ONE team, Laura Goeglein strengthens our business development efforts as we continue to grow and expand SFC Group’s reach.
SFC Group Expands Capabilities with Acquisition of CareContent
This purchase marks a significant milestone in SFC Group’s growth strategy.